KAEDEN DRAPER PORTFOLIO
Superior UTV Rentals
A social media overhaul that aimed to help the business reach newer, younger audiences and promote their business as a “Family-run powersports built on motor vehicle expertise and standout customer service.” Solidifying themselves as experts who guide people into confident, unforgettable outdoor experiences.
Synopsis
This work is similar to other social media rebrands and overhauls that I have done in the past with previous clients. Involving deep analysis of socials, outlines showing what works and what could be improved, and full video/photo production services.
Process
When starting this project I focused on researching all of their socials and doing a deep analysis of posts, videos, etc. By finding what forms of content worked and what could be changed, a shot list and reel drafts were developed. On our first day of production, we aimed for 3 reels, two photo posts with text and captioning, and a collection of photos to be posted during slow months. When production wrapped up, all forms of content were composited and organized into branded social media content. When delivering their assets, a detailed content calendar with specific captioning and hashtags was created as well. This allowed for the owners to easily post and market themselves with little difficulty.
Result
The project concluded with a professional and high-quality body of work that met the client’s expectations and led to an ongoing partnership. It was completed on time and within budget, allowing for a smooth and efficient production process. The client’s feedback was overwhelmingly positive, restating the effectiveness of the final deliverables. The work can be viewed on Instagram under the business’s Instagram handle @superior_utvrentals, and will also be published on Behance and my website soon.
